Most businesses have just recently started using social media. In fact, this number has doubled in the last six months. This means that although the numbers are growing, this is still a very new field and businesses are still exploring. I know that social media is a really unique and fluid tool that can be…
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Although the importance of the Internet is not exactly a new phenomenon, many small businesses have yet to venture into this domain. How many small- and medium-sized businesses have made you cringe with their pre-millennial websites? How many small businesses in Montreal have failed their social media strategy? Small- and medium-sized businesses are far from…
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Online marketing encompasses many different aspects of a business’ marketing plan. It may be hard to wrap your head around them all, but you can simplify it to the three most important aspects. These three aspects each have their own role. These roles should be defined very clearly in your organization to make sure that…
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Three Things You Should Be Doing on Instagram for Business Don’t just advertise your products. You can show off the cool stuff that you sell once in a while, but like all social media platforms, it’s really a space to personalize your brand. People use social media to connect with your brand and get a…
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Having a lot of fans on Facebook doesn’t necessarily mean that you have a high conversion rate or that you even have higher profits. A clear example of that is the fact that the not-so-favourable but extremely profitable and influential Monsanto has just under 18,000 Facebook likes whereas small business operations such as Ten Tree…
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Content marketing changes from year to year. There are a lot of changes that are going to be happening in 2013, but the most pervasive message is that content marketing is going up (just like in the previous two years): 9/10 of marketers are now choosing to do content marketing Content marketers that have been…
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Cat lovers on the Internet have quite the support network out there. Beyond thousands of forums, Facebook groups, and websites dedicated to felines, there are now social networks. Yes, you heard me. There are not one but three social networks for cats. Catmoji This social media site is solely dedicated to cats. Once you take…
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Major publicly traded companies had big news come their way today. The Securities and Exchange Commission has made a decision on public companies making significant announcements on social media sites. They are now able to make these announcements, provided they alert investors which sites they will be using. What Does This Mean for Investors? The…
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Pinterest has been one of the best performing social media platform of the last couple of years and is a trailblazer in the field of picture-based social networking. This means that the people over at Pinterest are starting to think about ways to better quantify the results of using Pinterest for business. We introduced you…
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If you’re active in the Twitter World, you’ve probably seen a lot of “@Mention Thanks for the RT!” or any variation of that. You might have even done that once or twice. This begs the question: is it correct etiquette or is it just a form of backhand bragging that someone has shared your message?…
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