Pinterest for Business It seems like most social media platforms are making the move towards a more business friendly approach. Pinterest is next one to make this transition. On March 18th, InformationWeek announced that Pinterest will be adding more analytics tools in order for businesses to be able to better track their performance on Pinterest.…
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LinkedIn is a great social media tool that helps build a professional network and generate quality leads. This is the largest professional platform and your working status doesn’t matter. People signing up on LinkedIn are typically looking for connections and anything that can help them acquire more knowledge about their industry. Companies in particular can…
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You might be surprised to know that social media is the main way to communicate with and build your customer base. Facebook, Twitter, and online review sites have been known to single-handedly make or break a company, based solely on the comments that customers make on their sites and how they are handled. Here 5…
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Social media is fast becoming an important way of communicating and getting connected with your niche audience. You’d have no idea how viral your videos on YouTube can go, the online clout you’d earn if you stay prolific on social networking sites, and the money you’ll save on ads and press releases when you effectively…
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LinkedIn is a powerful way to make your business and online influence grow. In some ways, it is like a social networking site and yet, it’s very different from other social media. To be successful on LinkedIn and drive more sales, you have to focus on building worthwhile connections (know whom to connect with and…
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Successfully building new businesses in this century requires the use of social media networking. In fact, today most advertising and marketing agencies include social media marketing packages in their standard line of services offered. In addition to creating or expanding websites, generating search engine optimization (SEO) text and interactive tools, promoters will also suggest lead…
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We all know about how Burger King’s Twitter profile was ‘hacked’ on February 18 and the indecent (sometimes atrocious) posts that kept coming: about their so-called merger with McDonalds (McDonalds was swift enough to condemn the hacking and say they had nothing to do with the unfortunate incident); about how they caught an employee injecting…
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Whether it’s a restaurant or a clothing boutique, small businesses often see an increase in traffic once they start exploring the possibilities of an online presence. Social media for restaurants, in particular, is hugely beneficial because, as part of the service industry, clients are always evaluating throughout the Internet. This means that review sites such…
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Landing pages play a critical role in online marketing strategies. To be precise, this is the most important part of an online marketing strategy where a normal visitor converts into a buying customer. Hence, all businesses and marketers should be really careful about their landing pages. A landing page is actually a page that asks…
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While social media, email marketing and other online promotion strategies have their differences, they all aim for the same result, conversion or a lead. This is why; all of those marketing strategies will include a call to action message in them. The purpose of these call to actions or CTAs is to motivate the people…
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