Make Your Profile As Easy to Search as Possible Like with other parts of the web, make it as easy as possible for your connections to find you. This often means including relevant keywords. Use your skills and expertise as keywords as that what people focus most on when using LinkedIn. Make sure you use…
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YouTube is now eight years old and the company, started in 2005, is on a roll – literally and figuratively. Many people were up in arms about the purchase by Google in October 2006 for $1.65 billion but YouTube is like the gift that keeps on giving, there is no stopping the trajectory that it…
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This year, small businesses are planning on investing more into social media this year. Social media strategy and content management is already up from a year ago. Last year, 50% of small business owners said they are spending more time (and putting more value) on social networks, particularly Facebook, LinkedIn, and Twitter in order to…
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Many business owners and marketers have consistently spoken of the inherent disadvantages of using Google+. The most recent numbers attest to that as well. Turns out, the people who use Google+ don’t use it very much. Let’s look at the power of google+. Google+ Does Not Have an Active User Base People just don’t Hangout…
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Today marks an important day in Silicon Valley and for all of those in the new social media field. LinkedIn is celebrating its tenth birthday. At the tender age of ten it is a successful public company with more than 225 million members, 3,700 employees, and over $300 million in quarterly revenue. It has become…
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Most businesses have just recently started using social media. In fact, this number has doubled in the last six months. This means that although the numbers are growing, this is still a very new field and businesses are still exploring. I know that social media is a really unique and fluid tool that can be…
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Although the importance of the Internet is not exactly a new phenomenon, many small businesses have yet to venture into this domain. How many small- and medium-sized businesses have made you cringe with their pre-millennial websites? How many small businesses in Montreal have failed their social media strategy? Small- and medium-sized businesses are far from…
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Online marketing encompasses many different aspects of a business’ marketing plan. It may be hard to wrap your head around them all, but you can simplify it to the three most important aspects. These three aspects each have their own role. These roles should be defined very clearly in your organization to make sure that…
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Three Things You Should Be Doing on Instagram for Business Don’t just advertise your products. You can show off the cool stuff that you sell once in a while, but like all social media platforms, it’s really a space to personalize your brand. People use social media to connect with your brand and get a…
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Having a lot of fans on Facebook doesn’t necessarily mean that you have a high conversion rate or that you even have higher profits. A clear example of that is the fact that the not-so-favourable but extremely profitable and influential Monsanto has just under 18,000 Facebook likes whereas small business operations such as Ten Tree…
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