5 Embarrassing social media mistakes your business is making

Prior to launching a social media marketing campaign, you need to outline clear objectives. Are you aiming to increase followers? Build a community? Optimize content marketing distribution? The key to having a successful social media presence for your business is developing a digital strategy. Without this, you are basically throwing things against a wall—no pun intended—and hoping…

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5 Reasons Why You Need LinkedIn for Your Business

LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it’s also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional, it provides a wide array of networking opportunities, it has huge reach and potential application for business, and it’s fairly simple to…

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How to use content and social to promote your small business

Small businesses have personality, and that’s why customers love to buy from them and shop locally. So play up your business’s personality, using social media. How can your small businesses leverage content tools and brand messaging to support your growth? Here are several strategies and software packages that every business owner should consider part of an effective marketing plan.…

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