5 Reasons Why You Need LinkedIn for Your Business

LinkedIn is one of the best social media platforms. Not only does LinkedIn enable companies to connect with their audience, but it’s also one of the fastest growing networks among small business owners and entrepreneurs. LinkedIn is professional, it provides a wide array of networking opportunities, it has huge reach and potential application for business, and it’s fairly simple to…

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How to use content and social to promote your small business

Small businesses have personality, and that’s why customers love to buy from them and shop locally. So play up your business’s personality, using social media. How can your small businesses leverage content tools and brand messaging to support your growth? Here are several strategies and software packages that every business owner should consider part of an effective marketing plan.…

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The rise of dark social

The term “dark social” was coined in an article written in 2012 by former deputy editor of The Atlantic, Alexis Madrigal. Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is harder to track than content shared on public platforms such as…

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