How to Advertise on Instagram for Business

A much-loved favorite for hipsters and foodies, Instagram is one of the largest social media platforms on the planet, with over 400 million users worldwide. Started as a photo sharing app similar to Twitter in form and function, the last five years have brought increased options, like video capabilities, cross-platform sharing, and, of course, business…

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The Top Social Media Campaigns of 2015/2016

Social media is a nearly unavoidable part of society,driving everything from connections between old friends to a thriving marketing platform used by companies across the globe. With over 2.3 billion active users around the world and an annual growth of over 10% in 2015, social media can put individuals and companies alike in touch with…

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What Makes a Post Great

Think about the amount of content shared on Facebook on a daily basis. In case you were wondering, that’s 1.3 million pieces of content PER MINUTE from Facebook’s 1.6 billion users. Yet, despite this galactic number, only a few posts have the ability to stand out among the others. Only a select few will go…

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4 Content Lessons from Media Companies

Are you selling a product or service and using social media to do so? If you are, you may also be wondering why you are getting lackluster results on these platforms from your current content. Social media is a platform about “being social.” Simply selling your products or services with self-serving content will never get…

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From Luxury to Local: How Brands are using Snapchat

Facebook, Twitter, YouTube and Google+ may get more attention than Snapchat, but do not discount the social media service’s ability to provide a quality niche in your marketing plans. Social media is recognized as a powerful force in brand management, understanding each platform and incorporating them appropriately into your marketing engagement is important. Learn how…

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Should Brands Use Emojis Online?

Emojis are no longer just for your teens to use. Today, they are a powerful tool that should be a part of your brand marketing. With social media sites now providing a wider range of emoticons as well as the ability to create customized options, there is no reason not to include these in your…

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