Mobile phones have helped shape social media into arguably the most popular communication method in the world today. While smart watches have been on the market for many years, this generation is definitely not your grandfather’s watch. Big players like Apple, Motorola, and Samsung, among others, have created a product that is powerful enough to…
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Bigger and smaller than you might think, is the couched answer that seems to keep popping up over and over. Unfortunately, all the metrics in the world touting this last Canadian Federal election as the ‘social media’ election, simply cannot compare with the actual narrative of the campaign. For any media insider, it was clear…
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Businesses have long grappled with the new digital world of marketing. No longer can you simply choose traditional media and expect business referrals and clients to clamor to your brand. With the rise of social media, the death of phone books and the importance of an online marketing strategy, companies and brands are struggling to…
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With the prominence of GIFs on the web and Vine’s soaring popularity – over 200 million monthly users – there’s no question about it: the social media generation likes media that gets right to the point. The average human attention span is now 8 seconds, one second less than that of a goldfish, driving home the point that…
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If your business is on Twitter, it just got a little easier to engage your customers. Twitter has recently introduced a feature which allows users to create polls using their mobile app or desktop site. The poll, which offers a simple two-option questionnaire, is embedded directly into the tweet itself. Each person can vote only…
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Social Media, being a part of everyone’s daily life, has become an imperative marketing and customer service tool for companies. With the super-detailed targeting options now available in its advertising platforms, especially through Facebook, we are able to reach a client’s exact target audience. It’s possible to know where your clients are located, where they…
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Sources through Music Ally have speculated that Facebook is in the early planning stages of launching their own audio music-streaming service. Plans include ways to monetize on features like on-demand audio services through music videos and other related services. In the initial phases, they will launch a video playing service that’s expected to be similar…
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Facebook has been making small and subtle, and some not so subtle changes to their icons and images. The Facebook Logo: It’s been noted that Facebook has made small changes to its logo by changing the font, noticed mostly in the new style of the letter-A, which is now a regular lower case letter-A that no…
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Everyone has a hotbed issue in his or her repertoire. Whether it is political, religious, or something that we have a personal connection to, we feel very strongly about the subject. Social media like Facebook, Twitter, Instagram, and others have quickly become the latest avenue for us to get our “point of view” across to…
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Advertising is everywhere you turn these days and now it will be showing up on your Twitter profile as Twitter ads. After testing promoted tweets on some profile pages, Twitter has come to the conclusion that the ads, a few tweets down in a special section marked, “Suggested by Twitter,” to test the waters of…
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