To understand why developers at the F8 conference in San Francisco last month were disappointed when Facebook didn’t announce plans to integrate the program for developers, first you need an understanding of what WhatsApp API is. WhatsApp API is an instant messaging application for smartphones that operate under a business model. This app has a…
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Every business that has a Facebook page probably has noticed the recent changes in the algorithm that affected their reach. Some businesses have succeeded at adjusting their way of doing things and changing their social media management strategy for the better in order to maintain their visibility. Indeed, Facebook now focuses on content and interaction…
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Regardless of the type of product or service you sell, interacting with your target audience on social media usually implies that you will have to spend some of your time leading a couple teaching activities. Indeed, people usually appreciate it when you take the time to give them useful tips and tricks on the products…
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A little while ago, The Montreal Children’s Hospital won our Social Media Makeover contest. As winners, they received updates to their Facebook page in terms of cover photo and applications in order to create a more welcoming environment for their fans. With a fresh new look, their page was ready to go. Out of all…
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Every business should have a strong presence on social media, but for some companies, investing time and money in social media might seem impossible. Being on Facebook, Twitter, LinkedIn, and Google+ all at the same time can indeed be difficult and time consuming. It is therefore understandable that you prefer use your precious time to…
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Toute bonne stratégie de gestion des médias sociaux est aussi une stratégie de marketing qui doit absolument vous aider à vendre vos produits ou vos services. Il vous faut donc élaborer un plan qui permettra à votre entreprise de se tailler une place de choix sur le Web. L’utilisation des hashtags est une excellente manière…
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You already have planned your social media management strategy according to the biggest players – Twitter, Facebook, and YouTube, to only name a few – but have you thought about Pinterest, a powerful image sharing tool? In order to help you develop an effective Pinterest strategy, we decided to provide you with a few important…
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Have you already thought about including a LinkedIn company to your social media management strategy? This professional social media has a lot to offer and could help your company gain more and more visibility in your specific area of expertise. It would be a shame not to take advantage of it. Our social media agency…
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You probably have already noticed, but making your first steps on Twitter is not as easy as it seems. Not only do you have to adjust your content to the 140 characters limit, but you also have to learn how to generate quality interaction and engage your audience, in order to get more followers and…
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Because of the limited space offered by many social media, one can be tempted to say everything and occupy all the space allocated by these media to share a message. Although this strategy seems like the way to go, it might hinder your efforts rather than helping you achieve your goals. Of course, our social…
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