Social Media, being a part of everyone’s daily life, has become an imperative marketing and customer service tool for companies. With the super-detailed targeting options now available in its advertising platforms, especially through Facebook, we are able to reach a client’s exact target audience. It’s possible to know where your clients are located, where they search for their information, their top interests, and a lot more. For example, with the new local awareness ads available on Facebook, you can now reach your target audience when they’re near your business, whether that means walking distance or a few kilometers. This is a great way to increase foot traffic, get more sales, new customers and great results! If you don’t have an established strategic presence online, you’re missing out on sales opportunities and on creating a buzz in your favour.
Social Media allows users to get to know your business more intimately. You can communicate through status updates, photos, messages and more. The key to being successful is constant interaction. If fans post a question on your page, respond quickly! The more you respond and interact with the people who like your page, the more they will talk about your business to others and share your page – resulting in more fans! Of course, interaction isn’t the only thing that will get you noticed. You have to let your fans know what’s going on with your business: update them with statuses, candid photos, and interesting links. If you provide them with useful information, your fans will innately want to engage with you more. At Ensuite Media we pride ourselves on great response time, within 24 hours. Here is a great article from Upwork that talks about social customer service, why it matters and how to do it right
Contact our social media agency in Montreal today in order to get more information on how to better manage your Facebook pages and how to keep up with the constant changes. We will be more than happy to set up a social media management strategy that will boost your company’s visibility on the Web.