Because of the limited space offered by many social media, one can be tempted to say everything and occupy all the space allocated by these media to share a message. Although this strategy seems like the way to go, it might hinder your efforts rather than helping you achieve your goals.
Of course, our social media agency knows about the best community management practices. For that reason, we have prepared this small guide on how to make the most out of the space you have and optimize your social media management strategy with appropriate publication length.
140 Characters… Really?
As per recent studies, the click rate for links published on Twitter is a lot higher for tweets comprising between 120 and 130 characters. Using the whole 140 characters is not a bad thing in itself, but it seems like it might not be the most appropriate publication length to attract new visitors on your website. Also, leaving 20 characters blank allows your followers to retweet and add their input to what you are saying. Indeed, many Twitter users still use the good old “RT” mention to answer and retweet at the very same time. Giving your followers this additional space also helps to start conversations, which will inevitably make your name more popular and bring new potential customers.
If you wish to get shares and responses to your Facebook posts, make sure they are short enough. Although the space allocated allows you to publish long reads, it has been proven that publications longer than 140 characters had a lot less chances of being read and shared.
Indeed, Facebook tends to hide a part of the text when posts reach a certain length. Users then need to click on a link to have access to the complete text. For this very reason, most users do not even bother reading and sharing some of your statuses! Avoid the TLDR effet (Too long; didn’t read) and make the most of the space you have – shorten your statuses!
Captivate Your Audience with Shorter Videos
It is only logical to think that the longer a video is, the less Web users will take the time to watch it. After all, who wants to lose their precious time to watch an online tutorial or a promotional video that lasts literally forever?
Indeed, the more people watch a video, the more it has a chance to reach the top of the search results. YouTube being the second most popular search engine in the world – after Google, of course – it might be very wise to shorten your video content and increase your chances to get noticed.
A Google research team has determined that for it to be watched or shared, a video must have a length of 2 minutes and 54 seconds exactly. So do yourself a favour and shorten your publications! You will soon see an increase in reach and clack rate. And that is without mentioning an increase in Facebook fans, Twitter followers or YouTube subscribers. If you wish to obtain more information on how to write striking and attractive statuses to maximize your space, do not hesitate to contact our social media agency!