Unless you have been living under a rock since 2012, you know just how much Instagram has changed and how it is now a major player in the world of social media. From its humble beginnings in 2012 to the powerhouse it is today, it is safe to say Instagram has completely changed, It has now has over 500 million monthly users. So if you have ever doubted the power of this social media platform, you shouldn’t.
Building a solid Instagram following will take a lot of work and effort, so make sure you are realistic with your goals and the amount of time you dedicate each day to Instagram. Here are five steps to gain more followers for your business page:
1. Complete your profile properly.
It is important to create a profile that people would actually be interested in. Things like your name, profile name, picture and description must be optimized for full engagement. This is because users will look at this and then decide whether to browse the rest of your photos or even visit your website. Your profile is the starting place and sets the tone for everything to come, so it must be of high quality.
2. Post high-quality photos.
On Instagram, the most important thing is the photo. The caption is secondary (still important, though). When using Instagram, you will have to think of ways to create attention-grabbing photos.
Every single photo you post must be of high quality. It helps if it is an original photograph, not one you got off Google. It is also a very good idea to make your photos relevant. For example, if you are posting about something newsworthy, don’t wait until it is too late. If people are talking about an event and you have a photograph of it, you should share it as soon as possible.
3.Use high-quality hashtags.
On no other social media platform are hashtags more important than Instagram. If you find the right type of hashtags, you are opening up your photo to a larger, more targeted audience. With hashtags, it is important to be specific, but not too specific. For example, if you’re selling beauty products, it is important to include more than just the hashtags #beauty and #product. Also, don’t use hashtags that are too specific, like #facescurbcleanporesbeautyproduct, as you can see this is too long.
4.Interact with other users.
If you interact with another user, they are going to receive a notification from Instagram that you liked, followed or commented on their post. Showing up in more users’ notifications means you will be more noticed. A user may click on your Instagram to find out more about the person who has interacted with them.
A lot of users tend to return the favor as well, so if you follow them, they may follow you back. The same goes for liking and commenting. I find that if I do all three (like a photo, comment on it and follow a user) with a client’s Instagram, there is a greater chance that the user will return the favor somehow. Therefore, the more effort you put into interacting with other users, the more you’ll get out of it.
5.Create (and actually follow) a posting schedule.
Posting content at regular times will assist you in building a following. If you don’t post anything, then there is nothing of value on your page and users have no reason to follow you. Creating a posting schedule is one thing, but actually keeping to it is an entirely different story. Posting consistently is important because your followers will know that they will always be getting something interesting from you. It also means you are at the top of their news feeds, and yours is one of the first pictures a user sees when they search for a hashtag you have included in your post.