Regardless of the type of product or service you sell, interacting with your target audience on social media usually implies that you will have to spend some of your time leading a couple teaching activities. Indeed, people usually appreciate it when you take the time to give them useful tips and tricks on the products you sell or when you show them how to get the most benefits out of the services you offer.
It may therefore be of interest to include a couple of tutorials to your social media management strategy. In the following blog post, you will get to see a few ways of achieving this and what social media are the most suitable for your education endeavours.
Using Pictures with Facebook and Pinterest
Can the tips and tricks you wish to share be explained easily using images and photos? Then create a Facebook album and share it on your page! Make sure you include detailed captions for every image and sort all images set in specific albums. Your fans will be able to share these photo albums as they please, thus allowing their Facebook friends to enjoy your teachings while giving more visibility to your page.
Your tutorial can fit in one simple image or you prefer using fun infographics? How about sharing them with Pinterest? This famous image-sharing tool allows you to include a link to your website and is a very convenient way to pass your images around. And sometimes, only featuring the final product linked to a detailed how-to on your website or your blog can suffice. This way of doing things is especially popular with recipes or decoration projects.
Video Tutorials with YouTube
YouTube can be very useful if you wish to share video tutorials and animations. This powerful search engine will be able to provide you with great visibility if you can optimize the description, the content, the title and the keywords properly. You will also have the opportunity to share your video on most social media conveniently or embed it on your blog or your website very easily.
Live Interaction with Google+ Hangouts
Hangouts are by far Google+’s best features. Indeed, Google’s social media allows live interactions with your target audience. How about hosting a few basic workshops using Hangouts during which you will be able to answer questions in real time? Live interactions with potential clients are a great way to get to know them and to personalize your teaching approach even more. Try it, and see how it can bring you more and more visibility.
Make it Interesting for Your Fans
No matter what type of tutorial you choose to share, you will need to make them interesting. Nobody likes a boring class, so make sure to show a little creativity! The more interesting they are for your fans, the more visibility you will gain with your tutorials, since people will be sharing and commenting them on the social media. For useful advice on setting up your very own tutorials, contact our social media agency in Montreal today! We will be more than happy to help you with your education endeavours.
