Online marketing encompasses many different aspects of a business’ marketing plan. It may be hard to wrap your head around them all, but you can simplify it to the three most important aspects.
These three aspects each have their own role. These roles should be defined very clearly in your organization to make sure that strategy is in keeping with the particular strengths of each one. Now, let’s look over each of these pillars in detail.
Email: The Distribution Mechanism
For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly. This is the most direct and personal online marketing tool of the web. It should be used rarely as people will start look at your emails like spam. However, when used correctly, email has one of the highest conversion rates.
Blog: The Content Centre
Blogging is an extremely important aspect of online marketing. This is for a number of reasons. Firstly, it is great for including keywords and constantly improving your SEO strategy. Secondly, it is a great place to position yourself as a leader in your industry. People will come to you for great content, or at least a reference to great content. This is a great first step towards getting a new client.
Social Media: The Conversation Area
Social media is becoming more and more important. This is because people are now exposed to so much marketing that they really want to look behind the scenes and get a more personal view of the organization. Social media is a great place to hold a conversation! A customer can really reach out to the brand and feel like they are actually talking to the people behind the brand. Take advantage of this! Don’t be shy! Here’s your change to be a little less formal in your presentation.
There are many ways that you can incorporate all three pillars into a successful online marketing campaign. When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content. Every industry is different and every business is different as well. Keep these tips in mind when creating your own online marketing strategy.
