LinkedIn is a powerful way to make your business and online influence grow. In some ways, it is like a social networking site and yet, it’s very different from other social media.
To be successful on LinkedIn and drive more sales, you have to focus on building worthwhile connections (know whom to connect with and whom not to connect with), having strategic discussion groups (some groups that you join and some created and managed by you), and making sure you have strategically-placed anchor text that prospective clients, business partners and customers can refer to when they need your services. Let us explore the best five uses of LinkedIn, with regard to creating and managing group discussions.
1. Tapping in to Already Existing Groups
There are a number of already existing groups on LinkedIn that you can join and cleverly use to get your influence going. For instance, if there are social media for restaurants groups online, and you are an authority in the genre, you can make sure you enter into discussions, steer conversations effectively, guide the rookies, and quickly create an online reputation for yourself.
2. Knowing What’s Hot and What’s Trending
The more you spend your time on LinkedIn monitoring and gauging different conversations and social media for business deals in general, you know about what potential there exists in your market for further innovation and creativity. The best way to use LinkedIn, as most social media pundits agree, would be to make sure you stay abreast of what is going on in the site from time to time.
3. Creating Social Media for Business Groups
So, you’re not happy with the groups on LinkedIn that exist within your niche. How about you create your own group with your connections to participate in online conversations and discussions? Make sure you get people with diverse ideas and a lot of experience to be part of your business group. As a group manager, you can choose to publicize your company and that of others too, on LinkedIn, which is an added advantage.
4. Channeling Your Own Discussion Threads
As most managers would agree, maintaining a group on LinkedIn is a cumbersome exercise – you would primarily be responsible for everything that goes on within the group, and as such, be required to log in at least three times a week to update group conversations and review content, which is a Herculean task! However, channelizing discussion threads within already existing groups that you are a part of also has its own benefits. You can actively ask for tips, invoke discussions and debates on topics you’d like to explore and invite opinions from experts.
5. Exploring the Other Benefits of LinkedIn.
Whether you require LinkedIn as a tool for social media for restaurants, real estate, or any other business niche, there is a broad interface where you can build connections and network professionally with people around you, pertinent to your business. This is by far the biggest virtue that LinkedIn has to offer you in the social marketing niche.
Making sure that your LinkedIn profile is maximized takes a lot of work, let alone all of the other social media accounts you are going to have to deal with in your online presence. Outsourcing your social media management often leads to the most efficient use of time and money. Call us today to learn how you can get started and breathe easy.
