You’ve seen the changes happening at Facebook and on other media platforms. There is a growing number of people using video as a key component of their social media campaigns. If you, like many other people, are ready to flip on the camera and start recording, the good news is you have plenty of things to think about. First, video is one of the most influential tools you can use for your marketing. Second, it may be easier than you think to get video promotion in place. Here’s a closer look what 360 videos are.
What Are 360 Videos?
360 Videos are one of the most important tools available to you today as a business owner looking for a way to market. For example, Facebook 360 Video allows you to create stunning and very engaging content that lets your readers to become more immersed in what you have to offer. It lets people following you on social media to experience events, products, locations, and stories in a more thorough way.
How does it work? The user watches the video on a site like Facebook or YouTube. Instead of a straightforward streaming, you can use your mouse to turn the image, creating a 360 degree view of what the person is recording. The experience allows the viewer to see all angles being displayed.
Making It Happen
To create these videos, consider the use of the Theta 360. This camera is readily accessible to marketers and makes capturing 360 degrees of viewing very easy to do. The camera itself allows the user to capture incredible images, with stunning clarity. You can use a smartphone or computer to create interesting videos from this camera. There is no limit to how and why it can work for you.
Why Video Matters to Your Marketing
Why is this such a cool camera for you and your business? Why should you care about 360 degree video? What we know is that video is incredible helpful in the marketing industry. Video gets results. If you are scrolling through your Facebook page, are you more likely to read a lengthy post full of content or are you going to click on a video to watch it? Now, when that video promises to provide an engaging experience, and 360 degree detail, you are going to be even more likely to click on the video.
The same is true for those who you need to market to. They want video.
When you use video like this, you gain several benefits:
– Video, including 360 video, provides significant engagement.
– This type of marketing helps to build your brand awareness quickly and significantly. Consumers remember you.
– Video is more likely to be shared by your viewers. That means you gain more exposure to your product and service.
– Video is more in-depth, providing a far more comprehensive view of what you have to offer. It is more likely to help you to showcase your product or service increasing sales opportunities.
– It helps your business to stand out.
For all of these reasons, today’s business owners need to embrace 360 video. The good news is you do not have to do it yourself. With the help of Ensuite Media, you’ll be able to create these types of incredible videos and get the results you want. Contact us today to learn more!
