While social media, email marketing and other online promotion strategies have their differences, they all aim for the same result, conversion or a lead. This is why; all of those marketing strategies will include a call to action message in them. The purpose of these call to actions or CTAs is to motivate the people to take an action e.g. make a purchase or take a specific action. However, it is quite difficult to say what will make the audience to click a call to action in a marketing message. There are many factors that might influence a person to either click a call to action or skip it. It could be their mood, the timing or even the weather as well. Hence, it is quite difficult to predict the success of a call to action message. However, if you are able to come up with a powerful and motivating call to action, you will definitely get result or conversion out of it. In this article, we will be giving you some tips on email call to actions that are sure to bring in some result for you.
Tip #1: Make it Perfect
The best examples of powerful call to actions are those that have no mistakes in them. If you really want to motivate your customers, you need to make sure that you come up with a perfect email that has no errors, a clear and concise message as well as a great structure. A perfect email should include a subject line with less than 50 characters and it must tell you exactly what you are getting from it. In addition, you should come up with a design that will engage the people. Try to keep your email concise, short and tidily organized so that it does not annoy the reader. You might also use some small images on the right side that reinforces the call for action. Last but not the least; include at least two to three CTAs so that they can grab the attention of the reader no matter where they are looking at. You should highlight your CTAs with contrasting color, bolded words and put it right below key benefits. If you want, you might also try Image-based CTAs that catches the eyes of the people who hate reading words and prefer images.
Tip #2: Add a Sense of Urgency in Your Message
Most of the call to action will fail because of their desperate attitude. It is true that call to action messages should try to motivate the readers, they must not push them. When the readers find a pushy call to action, they will just simply delete the message. However, you might add a little sense of urgency in your message that will motivate them to take an action. The best trick to do so is to mention the benefit of acting right now. Once you have told them what they will get if they click the CTA, you will surely get more results.
Tip #3: Don’t Forget to Highlight the Benefit for the Reader
Why should a reader click a link unless he does not have any gain out of it? You might have a great message and offer. Still you will not get any response from the people if you cannot explain it to them clearly. This is why; all marketers are advised to clearly state the benefits people will get once they click the call to action link.
Tip #4: Don’t Forget to Ask for Feedback
It is always a good idea to ask your audience how they want to see your message. There might be something wrong in your messages that have been bothering them for a long while. So ask your audience for an honest feedback. Once you get the feedback, change your message accordingly.
