Most businesses have just recently started using social media. In fact, this number has doubled in the last six months. This means that although the numbers are growing, this is still a very new field and businesses are still exploring. I know that social media is a really unique and fluid tool that can be used differently by various companies and industries. There are many things that you can do with the power of social media. However, there are definitely a few things to be avoided as well. Here are the top 3 of Social Media Mistakes.:
1. Your Visuals Paint the Wrong Picture
Make sure to stay consistent across all of your social media platforms. You don’t have to use the same picture, but just make sure that you are expressing your company’s values and culture appropriately. Social media is a place where you can be a little more informal, should some personality!
2. You Are Being Self-Indulgent
It’s easy to constantly post about yourself and your company. But remember, people don’t follow you on Facebook to get a daily ad post from you. They like you so they can learn more about your company, your products, your industry, or things related to you. Keep that in mind, show them that you know your industry and show them the fun side of it!
3. You Are Not Consistent
People notice the tumbleweeds on your social media platforms. Make sure that they are keeping busy with fresh content, interaction, and your followers are growing. For a simple check of the interactions of page gets, you can check their Facebook page, right under the name: it will show likes and how many people are “talking about this”. If your page has 1000 likes and 15 people are talking about it, chances are that no one is even seeing it on their newsfeed and all of those likes were collected in vain. Keep your followers engaged long after they have liked the page!
