6 Easy-To-Implement Social Media Marketing Steps for Toronto-Based Companies
Are you a Toronto-based company struggling to reach your local market? Do you feel overwhelmed by the many marketing options available? Are you trying to make social media work for you but not seeing any ROI? Are you ready to discover the number one way you can capture your local audience’s attention so they are ready to buy from you?
The solution is in your hands.
This step-by-step guide was created by a team of social media experts especially for Toronto small businesses. It is full of easy to implement actions that will bring you success on social media!
Social media has become an integral part of our society over the last decade, changing the way we connect with people, places and ideas. While sites like Facebook and Twitter were originally designed to connect people, they have expanded past interpersonal con-nections. Now customers and audiences can connect and communicate with brands and businesses on these social media platforms.
You have many options for segmenting your audience on Facebook. The Ad Manager screen will give you several choices to choose from for targeting, including, your specific location, kilometer radius, gender, age and language. As you make your choices, you can look to the right side of the screen where Facebook provides a detailed look at how broad or specific your audience is and your potential reach. This is a good way to tell if your ad is too broad, such as an ad that targets anyone over the age of 21 in Canada, or if it is too defined, such as men ages 60-65 that live within one mile of your store. If your ad is too broad, you could waste ad dollars on uninterested individuals but if you’re too defined, you could miss out on the perfect buyer, who is just outside of your ranges.
Then on the right hand side, click the Create Audience button and choose from the drop down menu: Create Saved Audience
You will then be asked to design your audience based on the location you would like to reach, specifically the city of Toronto and its surroundings areas.
In the next step we will begin to define and refine the search with more precise targeting.
Facebook will then offer other interests based on the one you entered in the first step to help you refine your search.
The other way is to browse and see what Facebook’s most popular categories.
Another useful tool is the exclude feature. This enables you to create a large targeting group but remove specific groups that are not applicable to your audience.
With the example below, we want everybody that likes sports, but without the people that like Basketball.
There are thousands of combinations you can create using the exclude function to target your perfect audience, which will help your ads be more relevant and be shown more.
Understanding this, you can begin to create your ad content by identifying and focusing in on other areas of interest of your audience. You can fine tune your marketing, promotions, campaigns and content around topics your audience is interested in when you know the specific pages, brands and material your audience likes.
This is where the Audience Insights tool feature on Facebook comes in handy. You can find this under the tools drop down in your advertising account. It will give you a look at the common topics that the people in your region think are important, like to talk about and follow.
Task 15: Review your Plan and Print it Out