Are you invited to attend special events on a regular basis and would like to provide live information to all of your followers? Why not try live-tweeting some of those events? It is easy, you just have to highlight the vital information and the best moments of a specific event and share them with your followers. In order to do so, you must make sure to follow these simple guidelines to adequately integrate this method to your social media management strategy.
Ask for Permission
Before even announcing publicly that you will be attending and live-tweeting a specific event, make sure you ask for permission. Some organizers really do encourage live-tweeting, but others abhor this behaviour. Read the general rules (if there are any) or ask the event’s host and organizers directly.
If the event you will be attending features music or theatrical performances, then you must show some respect – please refrain from live-tweeting unless otherwise specified by the artists.
Indeed, some artists do encourage live-tweeting and try to provide special seating for guests who would like to do so without disturbing the other people around.
Let Your Followers Know
Use the few days before the event to let your followers know that you will be attending. Why? Well, this will create hype! Some of them might even envy you because they will not be able to attend the event and will appreciate the fact that they will be able to remotely follow the event, thanks to your initiative.
Use the Right Hashtag
For people to find your tweets with a simple search, make sure that you use an official hashtag or one your business made up especially for the event. Indeed, your impressions on the event might get lost in a sea of tweets if you do not identify them clearly. Your followers will not be able to find your tweets and will miss everything. This is what you want to avoid by placing the right hashtag on all your tweets. Everything should come up with a simple search.
Moderation Is the Key
As interesting as getting real-time information can be for your followers, you must be careful not to bury them under tons of useless information. Be concise and know how to differentiate the useful from the useless. Furthermore, if you are invited to an event, you are there to learn something. If you spend the whole time tweeting, how will you learn anything? After all, when attending a class and taking notes, there is no way you can write down everything your professor says. So why not apply the same note-taking strategy with live-tweeting?
Photos and Videos
Chances are that you will not be able to create a buzz with only quotes and words. Take pictures, introduce guests and, if allowed, share short videos! However, you must make sure that organizers are fine with you sharing images from their events. Indeed, some of them – mostly in gastronomy-related events – may not like it.
If you are not sure how to live-tweet an event properly, do not hesitate to call upon a social media agency in order to get all the tools and advice you need, so that your followers benefit from your next events!
