Advertising is everywhere you turn these days and now it will be showing up on your Twitter profile as Twitter ads. After testing promoted tweets on some profile pages, Twitter has come to the conclusion that the ads, a few tweets down in a special section marked, “Suggested by Twitter,” to test the waters of another potential stream of income.
Twitter has said that the ads will only be displayed when Twitter users are signed in and online. However, should it prove lucrative, that could change. This is especially true if company’s recent reported deal with Google becomes official in several months. This time line was given by Twitter CEO Dick Costolo. More specifically, the deal with Google ensures that people will eventually view tweets in their Google search results. It also means those same people are likely to visit Twitter.com, provided they click on content.
Once that happens they could see promoted tweets on user profiles, as well. Promoted tweets on Twitter profiles is only one experiment that Twitter is trying to bolster its numbers. One of their long-term company desires is to explore ways to monetize syndicated content and diversify its advertising products. This not only includes multiple deals with Google, Yahoo Japan, and Flipboard, but also finding a way to promote banking and credit card brands, which spend millions of advertising dollars. Twitter is just looking for a way to cash in on them. Even with the potential profile advertising, Twitter wants to find a balance between advertising and giving the user a pleasant experience while on the site. As part of its grander plan, the company is exploring ways to monetize syndicated content and diversify its advertising products. Those efforts include deals with Google, Yahoo Japan and Flipboard, as well as promoting accounts from brands like MasterCard and IFC, whether users follow them or not.
One of Twitter’s main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. As Twitter continues to experiment with user profiles and other irons that it has in the fire, anything is subject to change at a moment’s notice. The company will have to take everything into consideration, especially their user’s opinions and feeling about the site. Have you tried Twitter ads?
