In a blog post published last week, we told you how important being on Google+ is for your company. Indeed, it is one of the most popular social media and not having an account could mean missing business opportunities.
Google+ allows you to improve your search engine ranking, customize your publications and target specific users. And all of these features are available for free.
Now that you know the reasons why you should use Google+ as a part of your social media management strategy, here are a few tips that will enable you to use this social media more effectively.
Build Your Target Audience
You must build your target audience in order for your advertising content to reach as many potential clients as possible. You can achieve this by encouraging people to add you to their circles or by adding them to yours.
Include Potential Clients in Your Circles
On Facebook and Twitter, you can follow people and potential customers. In a similar manner, Google+ allows you to follow people by adding them to your circles. The more you add people, the more they will be adding you to their own circles, which will, in return, give you the opportunity to get yourself known to a larger audience.
Then, you will be able to customize your messages and share them with the group of your choice.
Make Sure Your Content is Public
If you want to reach all your fans without targeting a specific group, make sure that your sharing settings are set to public. This will allow you to be considered like a quality content provider by all major search engines, and this will attract more people to your profile.
Using hashtags in all your publications will help users find your profile. Be careful, however, not to overuse hashtags, since it can confuse users who might end up losing interest in your page. Indeed, recent studies have shown that messages and status updates containing a high number of hashtags were less likely to be noticed.
Publish Relevant Content
Since Google+ can really help you gain authority in the eyes of all major search engines, you have to make sure that you share premium content with your network.
Relevant content includes articles, videos and photos that come from reputable and credible sources. You must make sure to avoid making spelling mistakes, since poorly-written content often does not rank first in search engine results.
Use Pictures and Infographics
Whenever possible, make sure you attach pictures to the content you share. This is a great way to get noticed. After all, a picture is worth a thousand words, as they say!
Keep it Simple
Avoid confusing messages or content that is not related to your editorial line. Make sure that your message is clear and understandable. The clearer the message, the better it is. Put all the chances on your side in order to reach your visibility goals.
Join Google+ Communities
Use Google+ communities to broaden your customer base or your network, as well as improve your skills.
If you want more advice on how to be more effective on social media, contact our social media agency in Montreal today!