It’s a challenge to get your message out when you have a large potential consumer base but an even larger amount of competition. When we took on the Versay Cocktails promotion, not only was the video production a resounding success, but it worked hand in hand with the company to create incredible video that helped with branding, marketing, and building this stellar product up.
What the Video Campaign Took
Every task of this project was exciting. Ensuite Media created a promotion that focused on the company’s MTL Fruit Co products. These exciting products offer a wide range of flavors and outstanding blends. It’s unique, it’s new, and it is exciting. The production work for the campaign involved a solid amount of legwork by our team. The planning and creation of the campaign took about a month. There was a great deal of discussion and mixology involved to ensure the very best results were in hand. We took the time to really get to know the product, explore the possibilities in promoting it, and sourcing fresh ideas that really helped to set it apart.
Overall, we spend a full day of shooting and then hours of montage to create numerous versions and final products. The production of the 5 Mtl Fruit Co products was a fantastic example of the work we can do. Since the release of the product’s line, we’ve seen more than 20,000 views on just two of the videos out of the five we’ve created so far. We’ve helped the company to get more than 150 likes every week through their campaign. The videos are an incredible component of this success.
What Videos Do For Marketing
The 5 Mtl Fruit Co line of products are exciting, but when lined up against other products on store shelfs, they do not necessarily sell themselves. What makes them stand out? What makes them the best product to choose to bring into your home? In a highly competitive and high end market like this, it is quite valuable to focus on video campaigns because it aids in building brand recognition and overall product success.
Our campaign helped the company in a number of exciting ways.
• It helped to get interest in the brand through social media. This is by far one of the best ways to truly develop a social media presence because videos are what get people to stop on your page and read.
• It aided in building an audience for the brand. No matter how fantastic your product is, if you are not creating the best audience possible for it, you won’t sell. The videos aid in building a brand because they were shared, liked, and sponsored.
• And, we worked to build the company’s brand. One of the key successes of video production is being able to take the brand’s image and mission and to create a visual component to it. This visual aspect is what people remember and what gets them to recognize that product again and again.
Brand recognition, incredible product placement, and videos that are truly full of life all helped these products to stand out. The Versay Cocktails line is definitely a favorite one of ours and we’re speaking from experience. And, now, we’re confident the company’s followers will love it even more. There is no doubt that videos are a powerful marketing too. With these resources, it can help any business to take their products to the next level.
Ensuite Media is working on videos now. Are yours part of their lineup? They could be. Give our team a call to learn more about how you can have success.
