In recent years, visual social media marketing – a technique using images to get your message across and promote your brand – has become more and more popular. It is now often part of many social media management strategies.
Companies that were successful at promoting their brand using social media quickly realized that images were a lot more efficient than words.
Pictures Are Worth a Thousand Words
Thanks to Pinterest, Instagram, and the likes, visual marketing has become the preferred means of communication for both individuals and brands on social media. Smartphones also contributed to make the use of these photo-sharing websites for marketing purposes more popular. Indeed, more and more people use their phone to browse social media.
It is so much easier and so much quicker to snap a picture and share it right away, rather than thinking about finding or writing a great text, and sharing it, hoping for success.
A study carried out in 2012 showed that social media users prefer looking at pictures more than anything else. Based on this analysis, 40% of users were more likely to comment or share a picture than other media.
Of course, pictures are a lot more attractive visually than regular text, and it is easier to get more visitors. Pictures are an excellent way to show your products, rise the number of clicks on your website and even better your search engine rank.
Another major benefit is that an image can take many forms, which enables businesses to change the way they convey their message, as well as boost the popularity of their content. Here a two great ways you can use images on social media as part of your Web marketing campaign.
Infographics allow you to convey a lot of information with just one practical image. It is easier to read than a text, it is easily noticed, so the chances that people actually take the time to read it are a lot higher. Also, compiling information in one place is a good way to summarize it and make it more accessible to your readers.
Infographics have proven efficient more than once! Clicks, time spent on your website, as well as your search engine ranking are sure to improve.
Using powerful and relevant quotes related to your product or your brand is a good way to spark interest and create demand for what you sell. It is easy to share, and it helps attract more people on your website.
Tips and Tricks
Of course, people love a bit of advice, so providing tips and tricks is always a good way to get more followers. Who doesn’t like useful advice you can apply to your everyday life?
Just like infographics, pictures are a good way to summarize useful information, as well as convey a message in a simple and fun way.
Want to know more about visual social media marketing? Contact our social media agency in Montreal today!