The digital world, with its ever-evolving nature, can sometimes seem obscure or even incomprehensible. But don’t worry, we’ve curated some numbers and figures you can keep in mind to help you find your way around the digital jungle!
As a certified digital marketing expert, Ensuite Media helps you grab the attention of potential customers by carefully preparing and assiduously posting a wide variety of social media posts on your behalf.
Since 2011, we have worked with more than 600 satisfied customers with whom we’ve established strong business relations and for whom we’ve created detailed performance reports according to their specific goals. These reports include information such as the number of likes, comments, shares and clicks each post receives, as well as the number of sales generated by each post.
The point of these reports is to provide the client with a clear overview of their engagement level, so that they can really know what their social media strong suits are, and what areas might require a little bit more work.
And since we are all about transparency here at Ensuite Media, here are some of our tips to make the most out of our performance reports and understand your engagement rate.
How to recognize a good engagement rate?
You must be aware that engagement rates vary depending on industry and platform. For instance, the automotive and food industries will get a better engagement than the luxury market. On the other hand, Instagram (teens’ favorite social media platform) dominates the digital world with a higher engagement rate than good old Facebook, Twitter and LinkedIn.
If your engagement rate seems low, don’t forget the famous 90-9-1 rule. Translation: 90% of users are lurkers, 9% of users contribute from time to time and 1% of users participate a lot.
Now, let’s get straight to the point with some more statistics. More specifically, here are the figures you’re going to use when determining how good your good engagement rate is:
Very high engagement rate: between 6.67% and 10%.
High engagement rate: between 3.48% and 6.67%.
Low engagement rate: between 0 and 1.64%.
The median engagement rate is 1.73% on Instagram, 0.046% on Twitter and 0.16% on Facebook across all industries. If comparing your engagement rate with your competitors makes you feel discouraged, remember that robots exist. And so do ill-intentioned people who want to artificially increase their social media engagement with fake comments and likes. Let me give you some advice: never opt for this easy solution. Your goals are to attract real customers and generate new sales, not artificially increase your statistics.
Tips to improve your engagement rate
You will agree that the aim is to grow organically but steadily. For this, you will need to use creative ideas to improve your online presence and to reach as many customers as possible. For example, make sure you clearly identify your target audience, post high quality pictures and videos, focus on seasonality (i.e. by programming posts for specific events such as Christmas, Valentine’s Day, etc.), post consistently, interact with your followers, organize fun giveaways or contests.
Our team of digital marketing experts will be able to define areas of improvement to raise your brand awareness online. One last thing: don’t feel discouraged if your engagement rate is low, remember that Rome was not built in a day!
