Mobile phones have helped shape social media into arguably the most popular communication method in the world today. While smart watches have been on the market for many years, this generation is definitely not your grandfather’s watch.
Big players like Apple, Motorola, and Samsung, among others, have created a product that is powerful enough to have mobile apps for popular social media sites like Facebook, Twitter and Snapchat. Now it is possible to remain up-to-date without pulling your phone from your pocket. Predicted to be one of the most profitable tech products on the market, the world is eager to see how it can become even more connected with a smart watch.
Good Things Come in Micro Packages
Thanks to widespread mobile use, app developers are adept and familiar in creating easy-to-browse content for their sites. Given the limited real estate on a smart watch, social media platforms will have to create simplified and concise displays, as well as intuitive messaging and controls. While there is already an app for browsing the web on a smart watch, one day there may even be a mainstream push for smart watch-friendly websites.
Smart Watch Shorthand
They say a picture is worth a thousand words, so the smart watch is the perfect place for brands to integrate the use of emoticons or emojis into their social media advertising.
Many people are already comfortable condensing their message into the 140 character limit on Twitter, and narrowing that down even more would barely be a stretch. Creating standardized shortcuts and abbreviations for status-based platforms are already common place, so what are a few more?
Gee, Is It That Time Already?
One thing that the smart watch has over the mobile phone, is that it is consistently worn on the user every day. This gives the easy visual access to receive texts, Facebook notifications, Snapchat messages, emails, and more. Not only is a cursory glance at your watch barely noted, it is also less conspicuous than pulling out your phone to send a text message. This will provide the ability to receive alerts in real-time so as not to miss errands, appointments, events, meetings and that status that your co-worker is already on his fourth cup of coffee.
Social Media Real-Estate
Any realtor will tell you the value of the property is always based on location, location and location! GPS capabilities in many smart watches enable brands to tailor their social media campaigns so that they reach the right audience. TripAdvisor has even launched a smart watch app that will notify the wearer of nearby restaurants and popular tourist attractions. Companies can create smart-watch apps that will remind the wearer of classes, or trigger a notification of any special events if they are nearby.
At Your Convenience
Whether it is using a smart watch to make a payment, access loyalty rewards, make a note, or take a picture, the smart watch is classic and (pardon the pun), timeless. Ultimately, this platform provides users with a greater level of convenience and ushers in an exciting new era for social media.
