Every business that has a Facebook page probably has noticed the recent changes in the algorithm that affected their reach. Some businesses have succeeded at adjusting their way of doing things and changing their social media management strategy for the better in order to maintain their visibility.
Indeed, Facebook now focuses on content and interaction quality to give your publications more visibility. That is why you must innovate and refine your page management skills. Our social media agency has therefore prepared the following guide that will certainly prove to be useful to keep up with the changes and improve your reach working around the Facebook Algorithm.
Analyze Your Traffic
Just like television has peak viewing hours, Facebook also has peak in its traffic. It may therefore be beneficial for you to maximize your chances of showing up in your fans’ newsfeed.
Schedule your publications when people are the most likely to browse Facebook – do so during lunch breaks or early evenings in order to reach your audience more effectively.
Indeed, Facebook allows you to schedule your publications and share content as you please, so you can publish content during peak times without having to stay behind your computer.
See something interesting? You do not have to share it right now. After all, nobody is in a hurry. Rather than posting it right away, why don’t you schedule it for later? Waiting a couple hours might be beneficial for you. More fans will see your publication and might decide to share it, thus giving you the visibility you deserve.
Make Good Use of… Twitter!
Facebook tends to reward premium content and this is how, among other things, your reach will be determined. The more your publications are liked, commented on, and shared, the more chances you have to maintain or even increase your visibility.
It can be difficult, however, to know which publications will generate quality interactions and engagement from your fans. Some businesses have turned to other social media such as Twitter, in order to work around this problem.
Filtering your publications using Twitter could be of great help. Content that has more success with your Twitter followers and that generates more interactions and engagement will be published on your Facebook page, since you will know that it is worth posting. Forget the publications that did not generate much interest and focus on what really stirs interest among your audience.
Great Content Means Greater Interest
Last but not least, make sure you focus on quality rather than quantity. There is no need to spam your fans with countless publications that are not relevant to what you are selling. Publish less, but publish better content. Your fans will love to read what you have to say and Facebook will reward you with more visibility as a result of comments and shares on all your posts.
Contact our social media agency in Montreal today in order to get more information on how to better manage your Facebook pages and how to keep up with the algorithm changes. We will be more than happy to set up a social media management strategy that will boost your company’s visibility on the Web.
